Story concept

The Viaplant brand is fundamentally defined by its philosophy, the so-called story concept. The duality of form and function is complemented by a story that stems from the place of origin of the plants and the associated memories.

The origin of the leaves, petals, flowers used for a product gives a new meaning to the existence of a given covering or object of use. We consider it with a completely different value and meaning, as it endows it with a kind of heritage.

Plants from its various locations tell us many things. They connect generations through the historical past and also effectively reflect on the present. They draw attention to environmental awareness, the value of the green spaces around us, the importance of the relationship between man and nature, the importance of human relationships and our precious moments.